The past couple days have seen me return to brick and mortar stores to do some shopping.
It has not been an enjoyable experience.
The stores, while open, seem to miss an important point about retail sales. In order to get return business, the checkout process needs to be stress free and smooth. Think about it, the stores are trading their merchandise for my money. There are many other places to spend my money and even purchase the very same items.
Why do I have to stand in line?
My sample size is three stores over two days with, sadly, similar results.
In all three stores I was in line for over 5 minutes and approaching 10 minutes. I was next in line in two of them, but the cashier struggled with the person checking out. My beef? There were other employees in the store, why didn't they open another register. And by the time I was able to check-out, there was a true line behind me in all three establishments.
Stores have got to do better or the competition will win.
-- Bob Doan, Elkridge, MD
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