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| The Snack Food Aisle Publix, Tequesta, FL May 14, 2026 |
Shopping for food is a difficult experience. The stores appear intent on making the experience as complex and bewildering as possible.
How can shopping for food be complex? Well the are the 2 for's, BOGOs, buy 3 and get 1, buy 2 and get 1, 3 for, 4 for and even 5 for. And it is deceptive. I got trapped the other day buying bread. The kind that Chris likes appeared to be on a BOGO, until I got to the register. The specific bread she likes, while the correct size and in the family which had the BOGO was not the specific variety that was offered on the BOGO. Ugh! I need to have a law degree to shop.
And even items not on special can be deceptively priced. The cereal I prefer is a recent case in point. Yesterday, I had a choice between the standard or the family size box. I initially grabbed the family size thinking it would be the better value. Not so fast! When I compared price per ounce, the family size was more expensive per ounce. And not just a little bit. Who does that?
I thought that was all bad enough until I realized that the snack food aisle is one long continuous landmine of price, size, and multiple offerings. And in our Publix it is the longest single section of the store other than the soft drink section.
Nothing in the snack food aisle is standard. The package sizes vary across producers and even within products. Stretching it out into a single long aisle makes cost comparison shopping is nearly impossible. And the multiple varieties of potato chips make the head spin. Chris and I spent nearly 10 minutes selecting potato chips. Really? Like the world is going to end if we don't buy the best value potato chips.
At least the pickles I use on my sandwich were on a BOGO! That seemed far easier than selecting potato chips.
It is a jungle out there!
-- Bob Doan, Tequesta, FL


















