How Much?

2017 Silverado

I was watching TV and noticed an advertisement for a Chevy truck. 

Save $12,000 the big letters were displayed across the screen.

It dawned upon me then that we don't see the real prices anymore. Just the savings.

In 1968, the MSRP (manufacturer's suggested retail price) for a Chevy C10 pick-up with basic configuration was $2,333 according to a website I checked out. 

1968 C10

I could have bought almost 6 trucks with the savings on just one Silverado.

I remember the ads for Volkswagen: $1995! Yea. A complete car for less than $2,000.

In 1975, Chris and I considered buying a Chevy Camaro. The MSRP is listed at about $3,685. And that seemed like a lot of money!

I wonder how much the Silverado is that is being advertised for a savings of $12,000. According to the ad I found on line, the MSRP is $56,785.

Wow! No wonder we need to start dealing with $12,000 off.

-- Bob Doan, Elkridge, MD