Thursday, January 15, 2015

Food with Integrity

Ever heard that phrase? I hadn't until yesterday when I read the article, Why Chipotle’s pork problem is a bad sign for its future, in the Washington Post. The article says, "Chipotle said yesterday that it has stopped serving pork at a third of its restaurants, or some 600 establishments countrywide, citing a standards violation by one of its suppliers. It marks the first time the burrito slinger has been forced to pull a topping from its menu."

I was intrigued. A fast food retailer that is committed to high standards throughout its process? It really had my attention. 

I found this article to be a refreshing approach by a popular company and which flies in the face of the prevalent "cut as many corners as you can to make a profit" mindset which seems widely employed. 

And, I like Chipotle.

The transgression? "The reason Chipotle has been forced to pull carnitas from so many of its menus is that one of its pork suppliers—likely a very large pork supplier, given how vast the impact has been—wasn't treating its pigs in a way that met the company's standards," according to the Washington Post article.

Good for them!

We need more of this type of integrity. Hopefully, standards will improve for everyone if big, important marketers subscribe to high standards and refuse to do business with those who don't.

-- Bob Doan, Elkridge, MD

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